Attune integrates marketing supply process
Article Abstract:
Attune Inc debuted an Internet-based software called Attune Marketing for business-to-business and business-to-consumer companies that integrates all aspects of the marketing supply chain. Users are provided quick and easy access to strategies and activities in other divisions. Companies can also align marketing activities with corporate objectives, examine the success of the activities, emphasize successful processes and then decide which efforts must be adopted in the next planning phase.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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Mal Dunn nears launch of BTB, publisher databases
Article Abstract:
Mal Dunn Associates Inc. is developing databases for publishers and business-to-business markets and hopes to establish itself as a provider of marketing database services.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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InfoUSA plans salesgenie Super Bowl ad
Article Abstract:
Details of the advertising designed for InfoUSA, which will be broadcasted during Super Bowl event, are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
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