Avon calls for $500 million makeover

Article Abstract:

New York based Avon Inc., a direct marketer of beauty products, is planning a massive restructuring, which includes increase in expenditure on marketing. It may be recalled that the company posted disappointing results in 2005. Its sales increased by merely 1% in 2005 against an annual growth rate of almost 10 percent during the preceding five years.

Marketing procedures, Organizational history, Toilet preparations, Marketing, Cosmetics industry, Avon Products Inc., AVP, Company restructuring/company reorganization, Reorganization and restructuring, Company marketing practices, Company organization, 2005 AD

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Wilde builds better mail piece with print on demand

Article Abstract:

Massachusetts based W.A. Wilde Company, a direct marketing services firm, has grown substantially since 1868. However, the recent growth is attributable to its iGen3 Ducucolor Digital laser printer, which is used for personalized print-on-demand jobs.

Services information, Advertising, Services, Equipment and supplies, Technology application, Marketing industry, Mail preparation, W.A. Wilde Co.

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In-store kiosks: the next chapter

Article Abstract:

Toy manufacturer Hot Wheels has opened its new stores in New York City, the store named as FAO Schwarz has already sold 20,000 customized cars.

Games, Toys & Children's Vehicles, Game, Toy, and Children's Vehicle Manufacturing, Games, toys, and children's vehicles, Buildings and facilities, Toy industry

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