Baparoma cooks up DRTV campaign

Article Abstract:

Testrite Baparoma International is launching a marketing campaign for its home baking system, called The Steam Baking Master, using direct response television. The company is conducting a small test campaign in spring and summer 2001 to initially build awareness for the cookware. The 30-minute advertisement will include product explanations, audience testimonials and a cooking demonstration by The California Culinary Institute head pastry and bread chef Bo Frieberg.

Food Product Machinery Manufacturing, Commercial Bakery Equipment, Testrite Baparoma International

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AquaCell to test DRTV marketing waters

Article Abstract:

AquaCell Technologies is launching the first major marketing program for its Purific Water Cooler product through a 30-minute infomercial. The informercial will discuss problems with the public water system, demonstrate how the Purific Water Cooler works and feature user testimonials. The Purific Water Cooler is a self-contained water filtration and storage system that is connected to the user's water line, filtering and storing 5 gallons of water at a time.

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing, Water Coolers, AquaCell Technologies

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Hippo Golf tees up DRTV drive

Article Abstract:

Hippo Golf, a gold equipment company, has begun a direct response television (DRTV) campaign for its Hippo Giant driver in early May 2001. The company has chosen to use DRTV to market this line of club because of its immediate measurability compared with traditional marketing. The 30- minute informercial is hosted by Lee Corso, a college footbal analysts for ESPN, and features demonstration by pro golfer John Daly.

Sporting and Athletic Goods Manufacturing, Golf Equipment, Hippo Golf

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