Haband gets a chill from campaign
Article Abstract:
Haband Online, the online division of apparel retailer Haban, has diclosed that it was disappointed with a banner ad campaign it conducted in Mar 2001 in which it targeted people according to the weather in their area. The company's banner ads, text links and buttons have been posted on AccuWeather's Web site and only generated a 0.5% click-thorugh rate. Despite the disappointing results, Haband plans to stick with the marketing strategy in hopes that it will produce better results in another season.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Test will see which e-mails age best
Article Abstract:
Longevity Labs is launching a series of e-mail marketing tests for the online marketing programof its Liquid Longevity 2000 GH Complex, an oral dietary supplement that slows down the aging process through growth hormone supplementation, according to Longevity. The company will send 20,000 e-mail pieces to women older than 40 with annual household incomes of $100,000 or more. Longevity is targeting this demographic sector since its anti-aging product is quiet expensive, selling at $124.99.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Time aims to boost minority readership
Article Abstract:
Time Inc is introducing a multifaceted marketing campaign aimed at Asians, Hispanics and African Americans. In Feb 2001, the company announced an alliance, which it called the first phase of a 12-month plan, with BlackPlanet.com, a community Web site catering to African Americans. Through several parnerships, Time will target the African American market as well as the gay and lesbian population through a number of tactics, such as direct mail, print advertising and online marketing.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: IBM introduces NetVista brand with $100 million campaign. SpaceWorks blasts off with mail campaign. Intelisys makes first big push with BTB campaign
- Abstracts: Multimillion ad campaign will launch early in 2001. All-Genmar dealer event a 'dream come true.' Industry wants a say in Gulf Coast rebuilding
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