Betty Crocker deserts longtime customer loyalty program, catalog

Article Abstract:

Betty Crocker, a division of Minneapolis-based General mills, will close a customer loyalty program. The program has included a catalog highlighting products that consumers could buy by collecting points in favor of Box Tops for Education points program that donates money to local schools.

Management dynamics, FOOD AND KINDRED PRODUCTS, Management, Food industry, Company business management, Food and beverage production/distribution software, Loyalty programs (Marketing), Betty Crocker

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Colonial Hardware retools DM program

Article Abstract:

About 20 percent of Colonial Hardware's customers are responsible for 80 percent of its sales. Even so, the company is revamping its direct marketing program to rope in new customers.

Hardware, not elsewhere classified, Hardware industry, Colonial Hardware Corp.

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Orvis fishes many ponds, using brand DNA as lure

Article Abstract:

Orvis Company, a direct marketing enterprise, employing the brand DNA to attract consumers, is discussed.

Sporting and athletic goods, not elsewhere classified, Usage, Brand name products, Brand names, Sporting goods industry, Orvis Co.

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