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Macy's takes multichannel focus with national ad campaign

Article Abstract:

Retailing giant Macy's will be launching a new national advertising campaign for its Federated Department Stores Inc. The firm will be using television, print, radio and Internet for promoting its 400 stores.

Author: Tode, Chantal

Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006

Advertising, Advertising Activity, Parent-to-subsidiary activities, Subsidiary-to-parent activities, Macy's New York, Subsidiaries, divisions and units

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Is the federated name a thing of the past?

Article Abstract:

The planned name change by Federated Department Stores Inc. to Macy's Group Inc. is discussed. It is planning to capitalize on brand popularity of Macy's.

Author: Tode, Chantal

Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007

Strategy & planning, Planning, Company business planning

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Subjects list: United States, Department stores, FD, Macy's Inc.

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