CPA Group Readies First DM Campaign

Article Abstract:

New York, NY-based Wunderman Worldwide has launched a campaign aimed at attracting young people to the certified public accounting industry. The $25 million ad campaign, which was backed by the American Institute of Certified Public Accountants, will have direct mail and Internet elements.

Labor force information, Advertising, Advertising and Related Services, New Electronic Marketing, Business Associations, Trade Associations, Advertising services, Wunderman Worldwide

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Pfizer names PennGarritano for cattle vaccination effort

Article Abstract:

Pfizer Inc's animal health division has selected Penn Garritano to handle direct response marketing for its SelectVAC vaccination program for cattle.

Use of services, Biological Product (except Diagnostic) Manufacturing, Advertising Activity, Direct Mail Advertising, Direct Mail Advertising Svcs, Biological products exc. diagnostic, Direct mail advertising services, Veterinary Vaccines, Pfizer Inc., PFE, Penn Garritano

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CPA Association, Deloitte & Touche count on games to find recruits

Article Abstract:

American Institute of Certified Public Accountants and Deloitte & Touche are using online games to make people aware about the accounting profession, and to recruit students.

Accounting Methods, Personnel administration, Usage, Accounting, Students, Recruiting, Technology application, Study and teaching, Accounting firms, Accounting services, Industry hiring, Online game, Online games, American Institute of Certified Public Accountants, Deloitte & Touche L.L.P.

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