Canadian firm buys Bassett, re-brands it as Optus Direct

Article Abstract:

Optus Corp has bought Bassett Direct Inc, a direct marketing services agency based in Canada. The acquisition allows Optus to provide a more comprehensive suite of services to its clients. The new company, Optus Direct Response, will likely see much of its future growth come from the Internet, especially from the integrated marketing demands that are offshoot of the medium.

Bassett Direct Inc.

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EURO RSCG expands DM efforts to rural China

Article Abstract:

EURO RSCG Worldwide, a New York-based ad agency network, will buy a major stake in Field Force, a Hong Kong-based direct marketing services firm with operations in Taiwan and mainland China. Field Force will be folded into EURO RSCG Asia Pacific, which is led by CEO Vincent Digonnet. Field Force CEO Steve Chang will remain in his position with the company, which had billings of $50 million in 1998.

United States, Foreign operations, Hong Kong, Euro RSCG Worldwide (Paris, France), Field Force

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Microforum to acquire two door agency in Toronto

Article Abstract:

Microforum Inc, an e-commerce and database services provider based in Toronto, Canada, officially entered discussions to acquire Two Door Communications, a Toronto-based media marketing shop. When the deal is finalized, Microforum intends to integrate Two Door into the company's existing management structure, while it continues concentrating on e- commerce and Internet-based marketing efforts.

On-Line Information Services, Database Vendors, Two Door Communications

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