Survey 2001: changes for catalogers
Article Abstract:
Only 100 of the 1,100 catalogers sent a survey actually responded to the 150 questions presented. This small response did not prevent an analysis of results presented in this article.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Catalog merchants have critical branding role
Article Abstract:
The importance of brand image to catalogers is discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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