Advertising.com touts ad-serving capability

Article Abstract:

Advertising.com of Baltimore, MD, considers itself as a direct marketing firm. The online company, which sells advertising banners, claims to serve 400 million ads via e-mail and 2 billion ads via the World Wide Web every month. Advertising.com uses an ad-serving technology, which it developed in-house, that is capable of working in the absence of human intervention. The company claims to be capable of delivering ads to any medium that contains a screen.

Advertising.com Inc.

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E-marketing, privacy dominate DM horizon, speakers say

Article Abstract:

Direct Marketing Assn CEO H Robert Wientzen told delegates at its annual show that electronic commerce is the most innovative field of direct marketing even if it has to contend with privacy-related problems. Wientzen cited Dell Computers' success in selling PCs through its Web site, which has made Dell a leader in the microcomputer industry. He also criticized Clinton's policy of self-regulation of e-commerce privacy as flawed.

Canada

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Banta touts faster sample-mailing process

Article Abstract:

Banta Corp's direct marketing unit has unveiled a process called A-fixx that can attach 750,000 pieces of product samples to direct mail that firms send to consumers. Normally, machines used by consumer goods manufacturers can handle only up to 10,000 pieces per hour. Procter and Gamble has already used the process when it launched a fragrance for a liquid household detergent. Banta also has been tapped by Unilever PLC to conduct six marketing campaigns in the UK using the process.

Nonmanufacturing technology, Banta Corp.

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