Catalog size shrinks for FLOR as circulation continues to grow
Article Abstract:
Even though, FLOR, catalog company based in The United States which specializes in floor tiles products is reducing its size of catalogs the circulation of the company is going high. The various marketing strategies adopted by the company by adding new tile products into its catalogs for the promotion are discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Agency builds e-card around participation
Article Abstract:
Resource Interactive, an interactive marketing company, sent an e-mail holiday card seeking the participation of recipients. The effectiveness of such interactive strategies is discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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