Magazine costs rise, circulations fall

Article Abstract:

In the span of 25 years cost of everything has risen, including magazines and other publications. While costs have risen, circulation has taken a drop, especially with the advent of Internet and online subscriptions. However, the joy of turning pages still remains to be dear to many, and magazines shall continue to have a following.

Forecasts, trends, outlooks, Financial management, Finance, Forecasts and trends, Market trend/market analysis, Company financing

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Will today's models take industry into the future?

Article Abstract:

The difficulties faced by magazine modelers in entering the data into the right place are presented. It is suggested that the modeler must identify patterns, make tallies and input data in order to solve the problems faced by them.

Advertising, Marketing industry

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Stay close to home with mailing format

Article Abstract:

The importance of format planning in direct mail campaigns and guidelines for selecting the appropriate one are discussed.

Direct Mail Advertising, Direct Mail Advertising Svcs, Direct Mail Marketing, Direct mail advertising services, Methods, Mail preparation, Direct-mail advertising

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