Cataloger makes actual pages available on Web site
Article Abstract:
Hello Direct Inc, a marketer of telephone accessories, is offering its print catalog on its Web site, HelloDirect.com, in hopes of cutting cost. The Web site allows visitors to download the full catalog or choose page ranges in PDF formats. Visitors will also be able to link from those pages to its onlnine store. Hello Direct mails 30 million catalogs a year and hopes that its online initiative will cut mailing costs by 5%.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Doll seller's site makes marketing magic
Article Abstract:
Magic Cabin Dolls' site, www.magiccabindolls.com has generated nearly $10,000 in sales since its debut in Sep 2000. The company's first e-mail provides a sneak peek into the merchandise to be offered in the holiday book, along with links to the corresponding Web page. It is expected to reach 1 million homes during the holiday season. Magic Cabin Dolls' parent, The Childrens Group also plans on sending a grand-opening e-mail announcing tthe Magic Cabin Dolls site to its HearthSong e-mail file.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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