Cell phones, web are essence of Clairol campaign

Article Abstract:

Web and cell phones are being used by Proctor & Gamble Co.Es Clairol unit to reach to teenage girls and young women for its hair care products through themed ring tones and wall papers for cell phones. Their marketing strategy is explained.

Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Toilet preparations, Cellular Mobile Tel Equip, Targets & Markets, Usage, Cellular telephones, Wireless telephones, Toiletries industry, Clairol Inc., Wireless telephone, Wireless voice/data device, Target marketing, Web services

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E*Trade campaign spurns the ordinary

Article Abstract:

E*Trade Financial Corp. has started a response oriented phase of a $126 million marketing campaign to position itself as an institution with superior integrated financial solutions. The details of the campaign are presented.

Financial Services, Finance and Insurance, DEPOSITORY INSTITUTIONS, Financial services industry, Marketing, Company marketing practices, E*TRADE Financial Corp., ET

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Kennel chain unleashes e-mail campaign for retention

Article Abstract:

Norwalk, CT-based Best Friends Pet Resorts and Salons, the US' biggest firm in the boarding kennels industry, is attempting to get e-mail addresses to foster customer retention.

Connecticut, New Electronic Marketing, All Other Animal Production, Animal Breeders NEC, Animal breeders, Best Friends Pet Resorts and Salons

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