Census misdirects 115 million letters

Article Abstract:

The Bureau of Census incorrectly sent 115 million letters designed to motivate American households into promptly filling out and sending back their census questionnaires for 2000. An extra digit was mistakenly tacked on the beginning number of each street address. The bureau had already sent out 17 million First Class letters to rural US households on Feb 2000 and was supposed to mail the remaining 98 million letters by Mar 2000. The letters sought to address the declining census response rate and increase public awareness on the decennial census.

Administration of General Economic Programs, Bureau of the Census

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White powder still making news 3 years later

Article Abstract:

The recent closure of the United States postal facilities and mail firms on receipt of white powder containing mail covers shows that the department is yet to recover from the scare of anthrax that it experienced three years ago.

Regulation and Administration of Communications, Electric, Gas, and Other Utilities, Public Mail & Express Services, Postal Services, Postal Service, U.S. Postal Service, Material Handling Equipment Manufacturing, Construction and Related Machinery, Mail Delivery Systems, Postal Service & Subsidies, Safety and security measures, Influence, Anthrax

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Database marketers call for centralized data, complex analytics

Article Abstract:

Need for integrating all available data like products, channels and divisions under one database for facilitating better measurement and analysis is discussed.

Forecasts, trends, outlooks, Advertising, Usage, Forecasts and trends, Measurement, Market trend/market analysis, Company systems management, Information management, Marketing industry, Centralized databases, Advertising effectiveness

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