IDG picks Connect Direct to drive conference leads
Article Abstract:
Connect Direct, based in Redwood City, CA, has been hired by IDG Executive Forums to create print and online direct marketing campaigns to support its conference business. According to Connect Direct Pres Howard J. Sewell, the agency was given the assignment 'to raise the overall effectiveness of marketing materials and expand the base of pre-qualified attendees.' Connect Direct, which employs 14 people, specializes in direct marketing for Internet and software firms.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Ditech taps Castells for Hispanic ad work
Article Abstract:
Ditech.com a mortgage lender agency has appointed Castells and Asociados Advertising as its Hispanic advertising agency at the sixth Marketing Forum held on a ship off the coast of Atlantic City, NJ. This advertising agency would address the number of products the company offers as well as would present real-life situations that are depicted with some exaggeration.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Conde Nast set to lift Cargo's frequency to 10 in 2005
Article Abstract:
Details regarding the increase in frequency of men's shopping title Cargo to 10 issues by Conde Nast Publications Inc. is discussed. To boost subscriptions, Cargo uses direct mail, cross promotions with privately held Advance Magazine Group titles and special offers and sweepstakes.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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