Century Direct unveils 2nd film show
Article Abstract:
Santa Monica, CA-based Century Direct Inc has finished an infomercial for Warner Bros Hos Video that will be tested over national cable in Apr 2000. The show will feature classic musicals that include 'Gigi' and 'Singin' in the Rain.' Four tapes, with a four-part multi-play of $19.95 each, will be highlighted in the infomercial. A site will be launched for the infomercial which exclusively caters to buyers of the products featured in the infomercial.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
AMNTV takes Webcasters into DRTV
Article Abstract:
Per-inquiry direct response television (DRTV) firm AMNTV has announced the launching of commercials that are specifically intended for the Internet. The commercials were originally filmed as short-form DRTV ads. They enable viewers to click through and receive information or order products from the Web. According to AMNTV CEO Joseph Gray, the click-through is a natural progression for the phone number in the call to action in the ads.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Madden Direct to fulfill orders from other online retailers. MindCrossing launches BTB information stores
- Abstracts: Florence inks deal to buy back Direct Media. Epicurean cataloger prospects in print. More groups urge boycott of DMA's e-MPS
- Abstracts: Future Thunder revs up new boatlock infomercial. FTC charges Garvey in Enforma case. 2M debuts new long Prolong infomercials
- Abstracts: ReplayTV, Universal partner on interactive advertising. Nike ads set sales soaring, not CBS. Shop at Home exceeds projections for network, Web