Changing face of inserts: a retrospective
Article Abstract:
Insert media has grown from simple inserts in catalogs and packages to a huge industry by itself, complete with insert media brokers. In the early days mailers container between two to four inserts. As the inserts succeeded to bring business with cost effective strategies, innovative methods were adopted to reach targets. There is a bright future for inserts as professionals create new opportunities in the field.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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EMS scales heights of catazines again
Article Abstract:
The details of EMS mailer known as catazine that provides information of products and outdoor sports are summarized. This service, which was stopped earlier, is restarted again.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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MS Excel makes response analysis easy
Article Abstract:
The benefits and methods to use an excel sheet for managing catalogs, are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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