Huggies seeks stronger bond with moms, moms-to-be

Article Abstract:

The details pertaining to the largest consumer marketing relationship program, which involves introduction of a $3.5 million network (Huggies Baby Network) by Kimberl y-Clark Corp. for its Huggies brand, for moms and moms-to- be are presented.

General services, Company systems management, Information management

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Competition will carve into e-commerce growth

Article Abstract:

Heather Dougherty, a senior retail analyst at Nielsen.NetRating discusses the prospects for e-commerce in 2006. Dougherty believes that there is potential in targeting women consumers.

Forecasts, trends, outlooks, Executive changes & profiles, Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Research Services, Officials and employees, Forecasts and trends, Interview, Market trend/market analysis, Electronic commerce, E-commerce, Marketing research firms, Women consumers, ACNielsen/eRatings.com, 2006 AD, Dougherty, Heather

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A campaign is born

Article Abstract:

A focus on unique marketing strategy followed by Kimberley-Clark Corp. for promoting its Huggies Supreme Gentle Care and Natural Fit diapers is presented.

Marketing, Company marketing practices

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