Spotcast rolls out cellular phone ads

Article Abstract:

Silver Spring, MD-based Spotcast Communications has announced that it is close to offering highly targeted advertisements to cellular phone users in the US by yearend 2000. The service involves the offer of a free minute of calling time to users who dial a three-digit code and get to listen to a 10-second advertisement before they can dial the number they want to call. Spotcast Communications expects to close partnership deals with cellular services providers in the US and in Europe.

Media Representatives, Radio & TV Advertising, Spot, Spot advertising, Spotcast Communications

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IBM will use DM to reach small businesses

Article Abstract:

IBM Corp has embarked on a $100 million advertising campaign aimed at small businesses. A branding campaign in the Wall Street Journal will be followed by a series of direct response and direct marketing initiatives, mainly through local newspapers. The direct response component, which will guide customers to specific Web pages and phone numbers, is meant to measure the effectiveness of the advertising campaign.

Office & Computing Machines, International Business Machines Corp.

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Combined phone, Web campaign enjoys strong response

Article Abstract:

Honeywell Inc's Honeywell Home and Building Control division has reported a strong response to its integrated teleservices, Internet, radio, print, TV and direct mail ad campaign. The nine-month campaign helped to generate 31,000 sales leads and 420 appointments with contracts that install Honeywell's heating and ventilation equipment. The campaign was supported by five Honeywell suppliers and distributors and more than 40 heating, ventilation and aircon contractors.

Marketing procedures, Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use, Energy & Appliance Controls, Control equipment, Honeywell Inc. Home and Building Control

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