Coors hires Avenue A/ Razorfish
Article Abstract:
Distillery firm Coors Brewing Co. has selected Seattle based aQuantive Inc.'s Avenue A/Razforsh as its new partner for media planning and web sited designing. The company is planning to target 21 to 35 age consumer market.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Essence eyes music festival to snare more subscribers
Article Abstract:
Essence Magazine, a subsidiary of Time Inc. is planning to increase its subscriber rate by focusing on musical shows. The company has a circulation of 1,050,000 all over America.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Sunset special issue eyes younger crowed
Article Abstract:
The new August issue of Sunset Magazine is designed in such a way to target young consumers. The marketing strategies of the magazine are discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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