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E-mail blasts kill channel's reputation

Article Abstract:

Unnecessary sending of promotional e-mails to customers by the marketers to improve sales is presented. Alternative strategies to improve sales, such as discount offers are also presented.

Author: Suchet, Phillippe

Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006

Management dynamics, Methods, Management, Usage, Marketing, Technology application, Company marketing practices, Company business management, Loyalty programs (Marketing), Email marketing

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What's on the minds of people at the show?

Article Abstract:

The opinions expressed by marketers on the state of direct marketing sector in the Direct Marketing Association's annual show are discussed.

Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004

Beliefs, opinions and attitudes, Direct Marketing Association, Marketing executives, Trade shows

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Subjects list: United States, Marketing industry

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