DraftWorldwide buys fourth British agency in a year

Article Abstract:

DraftWorldwide Inc has announced the acquisition of market research agency HPI of the UK. HPI, a global research consultancy firm that incorporates qualitative and quantitative research, will remain as independent unit in London. DraftWorldwide has recently acquired database marketing consultancy firm Symphony, which has been integrated into its Oxford operations.

United Kingdom, Market Research Services, Marketing Research and Public Opinion Polling, Holding di Partecipazioni Industriali S.p.A.

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DraftWorldwide acquires Chilean agency Creativa

Article Abstract:

DraftWorldwide, a Chicago, IL-based direct marketing agency, has entered into an agreement to acquire Creactiva, the top promotions agency in Santiago, Chile, for an undisclosed amount. Creactiva, which was renamed DraftWorldwide Creactiva, is the second acquisition of DraftWorldwide in the Latin American market. DraftWorldwide Creactiva's major clients include Coca-Cola Co, Reckitt and Colman and Walt Disney Co.

United States, Foreign operations, Chile, Advertising and Related Services, Sales Promotion Services, Creactiva

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DraftWorldwide buys Brussels DM agency

Article Abstract:

DraftWorldwide, a direct marketing company, unveiled its first agency in the Benelux countries in June 1998 following its acquisition of Feedback SPRL, a Brussels, Belgium-based integrated marketing company. The deal is the seventh in a series of acquisitions that aimed to establish an international network of DM agencies. The company decided to purchase Feedback because it is reportedly one of the fastest-growing integrated marketing communications agencies in Belgium. Another deciding factor is Feedback's Brussels location, which is in the center of the European Union.

Company Planning/Goals, Belgium, Licensing/Sales Agreements, Parent-to-subsidiary activities, Article, Feedback SPRL

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