Other List Company enhances file

Article Abstract:

The Other List Company Inc has introduced the Z-24-enhanced Support Plus file of more than 235,000 last-24-month buyers. The file contains the names of buyers of support hosiery, comfort shoes and other health-related items, who are 79% female and mostly older than 50 years. Through the enhancements, mailers can select product affinity from categories such as healthcare, shoes, gardening, women's apparel, food and jewelry.

Product introduction, The Other List Company Inc.

---

List professionals anticipate decline in mailings for the fall

Article Abstract:

Mailing list professionals expect a significant reduction in direct mail campaigns in fall 2001 due to an uncertain US economy. Mailers are also reeling from disappointing sales in Feb and Mar 2001, and mailings for the June through September period may be lower by 5% from the corresponding period in 2000. The succeeding October to November time frame would also be down by 2%, according to observers. In situations like these, list professionals should be proactive and flexible and negotiate better deals to help clients keep their circulation as much as possible.

Market information - general

---

Holiday sales show Internet is taking its place in list industry

Article Abstract:

Increased Internet sales and soaring postage and paper prices are drawing the attention of list professionals to look at web for customer acquisition strategies. Catalogers and direct marketers are also vying for Internet services.

Strategy & planning, Direct Marketing, Direct Marketing Services, Other Direct Selling Establishments, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations, Customer Relations, Planning, Company business planning, E-commerce

Similar abstracts:

• Abstracts: Internet companies slow to open their package insert programs. Shopping club sets sights on 1 million
• Abstracts: Animal park uses short-form to help bird exhibit take flight. BTB firm uses catalogs to reach salons
• Abstracts: BTB cataloger's prospecting effort gets a lift from SIC codes. Bombay's spring catalog reflects growing product line
• Abstracts: Employees deliver the message in new postal service campaign. FTC: advertisers spent more as cigarette sales dropped
• Abstracts: Testing keeps direct mail running as a circulation workhorse. BBDO gets $50 million Office Depot account

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.