Educational foundations merge, create Epstein fund
Article Abstract:
Two foundations of Direct Marketing Association, Direct Marketing Educational Foundation and Direct Marketing Gateway have merged and created Lee Epstein Fund for DMA's education foundation. This new fund will be used to education programs of the association.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
ParadyszMatera: Catalogs lead consumer list files on growth
Article Abstract:
Consumer catalog lists have registered 1.8 percent increase in adding names for their universes in 2005, which is leading over other types of consumer files. Details of the ParadyszMatera report on consumer catalogs are analyzed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
List firm use mini-sites to boost awareness for multi-title clients
Article Abstract:
List publishing firm Millard Group is using mini websites for increasing customer awareness on its services. The firm specializes in providing multi-title list services.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: International posts eye the future. First Class volume is slip-sliding away. Postal regulation vs. mailer incentives
- Abstracts: Yahoo folds overture into its main brand. Eurekster, Maporama team on search
- Abstracts: Cosmo editor tells secrets to good cover lines at DMA's circ day. Martha Stewart redesigns Body+Soul
- Abstracts: Shopping.com lets eBay expand merchandise mix. Alliance data buys DoubleClick e-mail. Aptimus buys education specialist High Voltage
- Abstracts: BTB adds dimension to relationship marketing. Online migration continues. A 'radical' approach for BTB selling