Enterprise tech marketers struggle in SMB space

Article Abstract:

The efforts of enterprise technology marketers to tap direct marketing for small and medium business are discussed. The organizational mismatch, incorrect market segmentation and technology selection are some of the causes that make direct marketing a tough one.

Management dynamics, Other Direct Selling Establishments, Direct selling establishments, Direct Sales Organizations, Management, Company business management, Small and medium sized companies

---

Form an enterprise-wide control group

Article Abstract:

The methods for information building through database marketing are discussed. The importance of forming an enterprise-wide control group for measuring the overall effort of the organization is also discussed.

General services, Usage, Associations, institutions, etc., Company systems management, Information management, Organizations, Database marketing

---

Two paths for database marketers

Article Abstract:

The article discusses two approaches to marketing. One philosophy puts the customer at the center of all efforts and the other makes minimal investments in relationship building.

Similar abstracts:

• Abstracts: User-friendly thrusters standard on Maxum 23s. Fractional sailing company expands to power
• Abstracts: R2000 rate case makes strange bedfellows. Let's go to the constitution. Illogic in the rate increase
• Abstracts: Marex.com considers maritime trades market. Marex is expanding despite continued red ink
• Abstracts: Understanding options makes retailers more profitable. Oklahoma retailers find their niche. The price depends on your homework
• Abstracts: Centimark forms alliance with GAF Materials Corp. Shingle shortage affects some contractors. Don't sweat the shingle shortage

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.