Site readies e-mail, direct mail blitz

Article Abstract:

AntiqueParlor.com has unveiled a multichannel marketing campaign designed to build brand awareness and increase traffic to its Web site. The antique retailer sent out 6,000 direct-mail pieces to people whose names were registered on an infoUSA list of those interested in antiques. AntiqueParlor also put out 10,000 e-mails to people whose names were on a list of 650,000 wealthy homeowners in Los Angeles and Orange County. The e-mail recipients have annual incomes of at least $150,000.

Used Merchandise Stores, Antiques & Second Hand Stores, Secondhand industry, AntiqueParlor.com

---

European retailer uses catalog to pave the way for Web site

Article Abstract:

Topdeq USA is mailing 1.4 million catalogs in the northeastern US to generate sales and promote its new Web site. The company, the American division of Germany's Topdeq Holding GmbH, started mailing the catalogs to small and medium-sized businesses in Jan 2001. The mailings focused on businesses in New York, New Jersey and Pennsylvania. Topdeq plans to conduct two more mailings in 2001, which will target the states of Massachusetts, Virginia and Maryland.

Office Furniture, Office Furniture (including Fixtures) Manufacturing, Topdeq USA

---

Kawasaki's e-mail hits overdrive

Article Abstract:

Kawasaki Motors generated a response rate of more than 20% for its e-mail marketing campaign. The Japanese motorcycle maker sent the audio-enabled and video-enable e-mails to more than 30,000 consumers. Half of the e- mails promoted Kawasaki's Good Times sweepstakes while the other half contained information about a Good Times giveaway. Kawasaki said 28% of recipients responded to the sweepstakes e-mails while 19% responded to the giveaway promotion.

Motorcycles, Motorcycle, Bicycle, and Parts Manufacturing, Kawasaki Motors Corporation U.S.A.

Similar abstracts:

• Abstracts: Art.com plans direct mail campaign to move eyes to revamped site. Guild.com elevates online marketing to high art
• Abstracts: New catalog tackles inspirational products with book, Web site. Female Athlete goes to bat with more prospecting, new Web site
• Abstracts: Retailers finally give Amazon, other pure plays a run for their money online. European and US retailers form world's largest BTB club
• Abstracts: Sendmail uses direct mail to get freeware users to buys its software. Hewlett-Packard steps up direct
• Abstracts: Read all about it: Sail America brochure sells sailing to nonboaters. Groups unite to forge marina accreditation

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.