Financial advisers buy emotional appeal from LPL
Article Abstract:
The advertising campaign of LPL financial services titled Behind Your Success, which is aimed at helping financial advisers, is discussed. The direct mail campaign included email and print ads with images depicting advisor's success.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Financial Services, Finance and Insurance, DEPOSITORY INSTITUTIONS, Financial services industry, LPL Financial
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Coke, Sprint talk word of mouth
Article Abstract:
Sprint/Nextel and Coca Cola Co. will investing more on mouth-to-mouth advertising, this was announced at advertising industry annual meet Ad:tech 2006. The companies are planning to get good return on investments by this decision.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Radiotelephone communications, Cellular Mobile Radio Services, Cellular and Other Wireless Telecommunications, Financial management, Communications, Broadcasting and Telecommunications, Telephone Communication, Bottled and canned soft drinks, Methods, Conferences, meetings and seminars, Telecommunications services industry, Telecommunications industry, Coca-Cola Co. (Atlanta, Georgia), Cellular telephone services industry, Cellular telephone services, Company investment, Investments, Communications industry, Nextel Communications Inc., Sprint Corp., Marketing industry, Soft drink industry, KO, Wireless telecommunications service, 2006 AD
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Subjects list: United States, Advertising
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