IBM targets small, mid-size clients

Article Abstract:

IBM will start selling software designed to tap into the dialoguing movement among online marketers. The software, called DecisionEdge for Campaign Management, will study marketers' historical customer data and information from third parties to help businesses choose the best marketing campaign or promotion. The software will also examine the best way to reach prospective customers, either through direct mail, telephone, electronic mail or automatic teller machines. IBM intends to sell the software relatively cheap to attract smaller companies to its marketing technology.

Applications Software Pkgs NEC (Micro), International Business Machines Corp.

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$40 million campaign pushes 'Next AOL."

Article Abstract:

America Online of Dulles, VA, recently debuted a $40 million aggressive marketing campaign that involves sending out millions of updated CD-ROMs to members and prospects. The online service company intends to mail copies of its new AOL 4.0 software, touted as "The Next AOL," over the next three months. New features of the software include enhanced e-mail, an integrated toolbar and easier installation and access. Distribution of the software will reportedly run at one million per week. Aside from the mass-mailing of the CD-ROM, AOL will also launch advertising on television, radio and print.

Product introduction, Marketing/Advertising Methods, Direct Marketing, America Online Inc., AOL 4.0

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Fusion targets community banks with MailWise database program

Article Abstract:

Fusion Marketing, the Memphis, TN-based division of financial services firm Deluxe Corp., has introduced a new direct mail program that is designed specifically for small community banks. Called Deluxe Mailwise, the database marketing program works by including individual logos, signatures and variable fields for several communiy banks on a common form that touts a certain financial products. The program then sends the mailing to each bank's individual customer list. For a one-time fee of $3,600, Fusion will convert the client bank's data into standard format. A $500 fee will also be imposed for each mailing the bank take part in. Mailings cost $1.20 a piece.

Services introduction, Direct Mail Advertising, Direct Mailing Services, Mailing services, Fusion Marketing, Deluxe Mailwise

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