Genmar VP gives a customer-service primer
Article Abstract:
The senior vice president at Genmar holdings Inc., Marcia Kull discusses about the best satisfaction program a company can have. Since, customers improve a company's bottom line, they were asked to fill out a simple three-question survey to measure customer satisfaction.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2004
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Putting buzz into the boat show
Article Abstract:
The novel methods used by boating industry to attract people to boat shows are described.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2006
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