Give lead generation some respect
Article Abstract:
Generating leads plays a crucial role in direct marketing by helping sales personnel to identify prospective customers and close deals with them. Seven valuable tips for generating leads are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Bernbach's insight on advertising
Article Abstract:
William Bernbach was credited for ushering in the "creative revolution" in advertising during the 1950s and 1960s. The wisdom and fundamentals of Bernbach are listed
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Tools for creating great guarantees
Article Abstract:
Tips for creating and using a guarantee in direct mail are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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