Good news and bad news in Grow Boating numbers
Article Abstract:
Grow Boating, marine industry's first national marketing campaign, the boost provided by it to the web site, DiscoverBoating.com, and thier combined contribution in promoting awareness regarding boating industry and boating products, are described.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2006
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Solid insights on branding from a Philadelphia panel
Article Abstract:
The "Strategies for Success" discussion at Strictly Sail Philadelphia explored the concept of branding and its importance in the marketing mix.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2005
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Make good customer service part of your company's DNA
Article Abstract:
Customer service techniques for the boatbuilding industry are discussed.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2003
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