Google Unbound: free online books will spur sales
Article Abstract:
Giving away of free electronic books online to boost sales of books, was discussed as an effective marketing strategy at the Google Unbound conference of top book publishers and authors, held at the New York Public Library on 18 January 2007.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
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Yankee Magazine shifts list management to Direct Media
Article Abstract:
Yankee Magazine, a New England lifestyle publication, has hired Direct Media Inc. to manage its list of subscribers and improve direct marketing initiatives through target segmentation of subscribers.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Debunking the myth of controlled circulation
Article Abstract:
A publication that delivers a reader who is demographically important is an effective marketing vehicle is detailed. The controlled circulation method in magazine advertising is discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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