Growing e-commerce business needs integrated systems
Article Abstract:
The need of implementing integrated systems to evaluate marketing influence on prospectus online customers in e-commerce sites is discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Understanding the 'why' of customer behavior
Article Abstract:
The using of customer experience management as a tool for understanding response and behavior of customers is discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Unconventional ways to understand your customer
Article Abstract:
Guidelines for understanding and customers and their needs before designing customer centric campaigns are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
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