Publishing evolves toward integration
Article Abstract:
The challenges faced by cross-media publishing from driving down cost of the publishing process to integrating content, and suggestions to manage them are presented.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Financial management, Finance, Company financing
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Nightly Business' web presence sheds light on brand
Article Abstract:
The extensive usage of web portals for brand promotion by publishing giant Nightly Business Reports is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Marketing procedures, Usage, Marketing, Technology application, Company marketing practices, Web portal, Web portals, Brand image
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Deep-rooted reader connection bolster longstanding insert program
Article Abstract:
The success of Ogden Publications 24 year old insert program driven by customer loyalty is presented.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Methods, History, Customer loyalty, Ogden Publishing Corp.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Subjects list: Publishing industry, United States, Management, Company business management
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