Harrods sells upscale goods in Europe on CNBC

Article Abstract:

Harrods, a department store based in Britain, UK, relied on the 'Gold Card Television' home shopping program of CNBC to promote some of its high-end merchandise in a pioneering effort to tap the European market, indicated a Harrods spokesman. The spokesman explained that the interactive shopping concept is more familiar to US consumers than to European patrons. The arrangement with CNBC will require shoppers to use their credit cards to pay for the goods they asked for via a toll free number to an outsourced call center.

United Kingdom, Europe, Marketing procedures, Department Stores, Marketing/Advertising Methods, Geographic, Licensing/Sales Agreements, Consumer Attitudes, Harrods, Consumer News and Business Channel Partnership, Article

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MSNBC.com, Universal McCann join mobile platform

Article Abstract:

The move by Third Screen Media to sign contracts with Universal McCann, MSNBC.com as a publisher customer and Universal McCann as the latest advertising client to expand its consumer advertising campaigns for its mobile platform is discussed.

Contracts & orders received, Advertising agencies, Advertising, Agencies, Advertising Activity, Contracts & orders let, Contracts, Contract agreement, MSNBC Cable Network, Universal McCann

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Viacom, Medscape sever ties

Article Abstract:

Medscape Inc. a provider of health record applications and online medical information and Viacom Inc. have terminated their relationship.

Viacom Inc., VIA, Medscape Inc.

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