Building a Bulletproof Data Mart

Article Abstract:

Industry analysts believe that the creation of an online customer database will allow companies to increase customer loyalty while reducing marketing and operating costs. Online customer databases, despite the demise of many dot-com firms, allow companies to gather important customer information and provide efficient customer service.

Forecasts, trends, outlooks, Research Findings, Information retrieval services

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It's the Demand That Creates the Brand

Article Abstract:

Indianapolis, Ind.-based Monster.com has achieved mixed results in creating brand awareness by putting its logo in a broad range of markets. The relationship between marketing and branding is complex, leading some companies to depend on slick ad campaigns while neglecting consumer awareness of its products or services.

Monster Worldwide Inc.

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Health merchant to debut e-mail program, part of 1-to-1 strategy

Article Abstract:

Intelihealth, a healthcare information provider and products dealer, announced plans to roll out a nationwide disease- and condition-specific e-mail newsletter program as part of its strategy to relay health information to consumers who need it most. By the end of October 1998, the company will begin sending the newsletters to people who request information on 10 health-related topics, such as asthma, mental health, allergies, the heart, nutrition and cancer. Intelihealth, a joint venture with Aetna U.S. Healthcare and John Hopkins University, stated that it intends to focus on generating an audience base first before it determines the rate for the newsletter sponsorship.

Services introduction, New Products/Services, Aetna U.S. Healthcare Inc., Article, Intelihealth

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