Hebrew Home eyes Passover mailing to sustain momentum

Article Abstract:

Hebrew Home of Greater Washington is sending 50,000 direct-mail pieces during the 2001 Passover period. The 558-bed nursing home is hoping that its successful Hanukkah mailing campaign during the previous year will lend momentum to the current program. Hebrew Home credits the success of its direct-mail program to Lautman & Co, its marketing consultant. Lautman created two marketing packages dor Hebrew Home, one for new acquisitions and the other for previous donors. Lautman also suggested mailing lists that have worked well for other Jewish organization, such as the Holocaust Museum and the B'nai B'rith.

Washington, Other Residential Care Facilities, Specialty Nursing Homes, Nursing homes, Hebrew Home of Greater Washington

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Mail effort is a masterpiece for attracting customers

Article Abstract:

ConservancyArtShows.com's direct-mail campaign to subscribers of two art magazines resulted in an eightfold increase in its Web site traffic and has strengthened its database. Conservancy used the California subscription lists of Southwest Art and Art of the West magazines in dropping 7,000 four-color postcards that introduced the 27 artists who display and sell their works on its Web site. The site has registered 50 hits per week, compared with five or six before the campaign was started.

On-Line Information Services, Videotex & Teletext Svcs NEC, Internet services, Online information services, ConservancyArtShows.com

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Paralyzed Vets updates a mature direct marketing model

Article Abstract:

The Paralyzed Veterans of America (PVA) is reorganizing its direct-mail program in response to rising costs of materials, an aging donor base and greater competition for funds among nonprofits. The nonprofit is attempting to lure new donors with premiums that appeal to younger donors, such as high-quality computer paper. The PVA included a Lenox angel pin in its holiday campaign, bringing in an average donation of $17 and a 27% return rate.

Religious, Grantmaking, Civic, Professional, and Similar Organizations, Nonprofit Institutions, Nonprofit organizations

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