'Heart' effort beats strong with donors
Article Abstract:
An interactive direct mail campaign by North Shore Animal League America features heart-shaped pet tags tested well with donors. The peg tag test yielded a 6 percent response for donor but only 1.5 percent for prospects.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Atlanta Humane society picks Grizzard agency
Article Abstract:
Grizzard Agency has been selected as advertising associate for Atlanta Humane Society and Society for Prevention of Cruelty to Animals Inc. Complete details in this context is presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
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Shari's Berries tastes success with e-mail-database effort
Article Abstract:
The prospective results derived by food merchant Shari's Berries International Inc. from e-mail marketing campaigns are examined.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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