ICOM readies spring packaged-goods mailing to household database

Article Abstract:

Toronto, Ontario-based ICOM Information and Communications Inc is already preparing a package-fulfillment program called TargetMail to 30 million households for a spring 2000 mailing across the US. The target households are those that are featured in ICOM's TargetSource database and that responded to the firm's TargetBase survey which is sent twice a year. Every season, the survey changes its questions which pertain to packaged goods and pharmaceutical companies.

Direct Marketing Services, ICOM Information and Communications Inc.

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Firstmark begins BTG mail effort

Article Abstract:

A mail campaign is started by Firstmark Inc. in order to introduce mailing list and data base management services to its rapidly growing business-to-government client services. The Firstmark's databases and list help the government contractors to shorten timelines between idea generation.

Firstmark Corp.

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Database effort yields winnings in loyalty promotion

Article Abstract:

Penn National Gaming Inc. (PNGI) runs casinos, race tracks and off-track wagering. It received about 37% response to the direct mailers regarding appreciation nights sent to its loyalty program. PNGI's operations and their marketing strategies are detailed.

Amusement and recreation, not elsewhere classified, Usage, Gambling industry, Loyalty programs (Marketing), Penn National Gaming Inc., PENN

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