If at first you don't succeed, try switching markets

Article Abstract:

Dealers of manufactured homes should allow for flexibility in their marketing strategies. They should consider the current economic stuation to be able to gauge the saleability of their merchandise and target the more viable markets. Strategies include seeking out media people who can generate public awareness of the product, planning the content and placement of advertisements and employing creative marketing approaches. An appealing and diversified product presentation will arouse the interest of buyers and consequently result in sales.

Marketing management

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Creating a package stimulates growth, profits

Article Abstract:

A product package may spell the difference in a customer's choice of merchandise. Prefabricated homes retailers should focus on the type of client that they aim to cater to and ensure that the product package encompasses all aspects of the marketing scheme. Thus, advertisements, customer service, sales facilities, delivery and installation and after-sale servicing should all reflect quality and efficiency to enhance client satisfaction and increase profit margins.

Advertising, Single family housing, Housing, Single family

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High-end vs. low-end advertising

Article Abstract:

Retailers are reaping profits by selling high-end products to prospects of manufactured housing. This result clears misconceptions that high-end products are harder to sell than low-end products in the housing market. The technique to successful selling is using effective and creative advertising approaches to enhance the value and worth of high-end products.

Prefabricated Wood Buildings, Prefabricated Wood Building Manufacturing, Modular buildings, Wooden buildings

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