Ikea drops 1 million postcards for promo

Article Abstract:

Ikea has rolled out its Ikea Spring Forward Event promotion through a one- off postcard mail drop to selected 1 million names on its mailing list in the US. The postcard serves two purposes, namely, to drive traffic at its information-only Web site and to increase consumer spending which averages at $90 per trip at Ikea's 13 stores across the US. The promo offers $20 off on purchases of $100. It is not valid for mail or telephone orders.

Home Furnishings Stores NEC, All Other Home Furnishings Stores, Ikea U.S. Inc.

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Monopoly Promo Served Online

Article Abstract:

Oak Brook, Ill.-based McDonald's Corp. will launch a new advertising campaign to celebrate the 10th anniversary of its Monopoly game. The campaign, which will allow consumers to access the Monopoly game online, includes print, TV, radio and direct mail elements.

Eating places, Food Services and Drinking Places, Television, Advertising Activity, Campaign Launched, Print Media, Direct Marketing, Radio, Restaurants, McDonald's Corp., MCD

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Sony Puts Online in Prime Time

Article Abstract:

Sony Pictures has announced a marketing plan to sell its music, film and television products on the Internet. Sony Pictures, which will overhaul its online marketing efforts, will sell its products based on individual properties, such as its new "Spider-Man" film.

Household audio and video equipment, Consumer Electronics, Audio and Video Equipment Manufacturing, Sony Pictures Entertainment Inc.

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