InfoUSA releases enhanced database

Article Abstract:

InfoUSAa has launched in Apr 2001 its e-ShareForce databse, an enhanced version of its long-standing ShareForce database of more than 38 million households. The database has been divided into a series of new consumer and business lists. Some these segments are hi-tech households, households by lifestyle interest, mail-order and Internet buyers, investors, female professionals, executive e-mail addresses, largest US businesses, growing businesses, public companies and Fortune 500 companies.

On-Line Information Services, Database Vendors, Product introduction, Database industry, InfoUSA

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InfoUSA incorporates URLs into business database

Article Abstract:

Omaha, NE-based infoUSA has added 1.9 million Web site addresses across the US and Canada to its 13 million-name business database. It will continue to add URLs to the database through its telephone verification process. InfoUSA expects the database to grow by a minimum of 60,000 new business Web site addresses monthly. The Web site data will be integrated into the company's traditional marketing products such as prospect lists, credit reports and directories.

Software Publishers, Marketing procedures, Database Mgmt Software Pkgs (Micro), infoUSA Inc.

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Naviant licenses InfoUSA's DQ13 consumer database

Article Abstract:

Naviant Marketing Solutions Inc has reached a five-year agreement with infoUSA to license its DQ13 consumer database. The move is expected to enhance Naviant's High-Tech Household File of over 34 million online households. The file consists of consumers who have registered technology products online through Naviant's proprietary database and opted in to receive third-party marketing information.

Strategic alliances, Direct Mail Advertising, Direct Mail List Rental, Naviant Marketing Solutions Inc.

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