Inhouse list doubles Sina's response
Article Abstract:
Chinese-American portal Sina reports that the diret mail campign it launched at the end of Apr 2001 has generated a 3% response rate. This effort has performed better than the first mailing, which only had a 1.5% response rate. Sina believes that the success of the second campaign is attributed to the company's use of names gathered mainly from inhouse sources, including those compiled from attending trade shows and conferences.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Calls aim to stem falling response
Article Abstract:
CommerceOne plans to initiate telemarketing calls to attempt to revive declining response rates for direct mail campaigns directed at senior executives at large and midsize companies.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Autotrader seeks college crowd
Article Abstract:
Autotrader.com markets to college age drivers with its new online marketing campaign.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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