Lawson Mailing gets healthy response

Article Abstract:

Lawson Software is extremely satisfied with the results of a direct mail campaign promoting a new feature of its Procurement software. The developer of electronic business software began the campaign Nov 1, 2000, dropping 16,500 direct-mail pieces in three stages. The first 5,000 pieces were sent to healthcare professionals, the next 6,500 pieces to the financial services, while the last 5,000 pieces were sent to several verticals. The three groups generated response rates of 12%, 6% and 10%.

Software Publishers, Applications Software Pkgs NEC (Micro), Applications software, Lawson Software

---

Cingular spreads word of new name

Article Abstract:

Cingular Wireless of Atlanta, GA, reports that the direct mail campaign it launched on Jan 16, 2001, drew a response rate of more than 2% from the 14.5 million individuals who received the mailers. The mailing was part of the wireless provider's multimedia campaign designed to introduce its new operating name, acquire new users and present new rate plans and services to current members.

Cellular and Other Wireless Telecommunications, Mobile Radio Services, Wireless communications services, Cingular Wireless L.L.C.

---

'Bait and switch' works for Cincy Bell

Article Abstract:

Cincinnati Bell Inc, a telephone service provider, has used the bait-and- switch theme in its direct mail campaign targeting 200 executives of Fortune 500 companies, 500 executives of emerging midsize businesses and 30,000 owners of mon-an-pop businesses. The campaign, which was mailed from Nov 2000 through Jan 2001, so far has generated a response rate of more than 10%.

Wired Telecommunications Carriers, Telephone Communications, Telephone services, Cincinnati Bell Inc.

Similar abstracts:

• Abstracts: RetailerEs response rates head north with prerecorded messages. Sprint Canada offers Flat-Rate Plan Through Multiple Media
• Abstracts: Measuring the performance of polyiso insulation. XPS and Polyiso: new views for single-ply roofing. The 'perfect' insulation for an imperfect world
• Abstracts: Cataloger's prospecting list yields strong response. Chadwick promotes Teachers Award. Cataloger hopes new spinoff will blossom into customers
• Abstracts: Equient debuts list product suite. List firms sign with Alistia. Start-up Alistia debuts Web-based list tool
• Abstracts: Delco Remy selling off its marine businesses. Marine Accessories Corp. Italian group buys Mathers Controls

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.