Mason Shoe awards list duties to Novus

Article Abstract:

Mason Shoe Manufacturing Inc has awarded Novus Marketing Inc a contract to manage its list management and fulfillment of its 11 files. Some of the files are composed of seven footwear catalog lists and four package insert programs. The outsourcing of its list management and fulfillment has resulted in marked improvements in its selectivity and fulfillment capabilities. Previously, Mason Shoe managed its list rental fulfillment inhouse.

Use of services, New orders received, Mason Shoe Manufacturing Inc.

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Internet buyers broaden the list market, mailer horizons

Article Abstract:

Direct mailing services have expressed their interest in acquiring Internet buyer lists at postal address. The direct mailers' approach to the Internet, whose Web sites are still in the retooling stage, is expected to begin including efforts to gain access to e-mail addresses. The availability of lists of Internet buyers with their postal addresses offers these companies a new source of names in a format that they are more familiar with.

Strategy & planning, Direct Mailing Services, Mailing services, Direct mail advertising

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List firms tighten their belts to ride out downturn

Article Abstract:

Due to a difficult economy, many list companies, including 21stAZ Marketing Inc., are cutting staff.

Personnel administration, Direct mail advertising services, Company Data, 21stAZ Marketing Inc.

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