Internet studies predict rapid growth by 2004 and a gradually slipping US lead

Article Abstract:

Studies on Internet use and e-commerce throughout the world has resulted in huge amounts of data but oftenly with mixed results. A Forrester Research study forecasted that international online sales will amount to almost $7 trillion in 2004. A study by Angus Reid discovered that in 1999, 120 million Internet users out of 300 million purchased online. Other studies indicate that increasing numbers of Europeans have access to the Internet and are increasing their online purchases.

World

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Internet shop explains how to go global

Article Abstract:

DAE Interactive Marketing was borne out of founder Wei-Tai Kwok's foresight that a new breed of marketing communications company was needed for doing business on the World Wide Web. The company's first contract in 1996 was building a Chinese Web site for Apple Computers, which was then selling a Chinese dictation kit. He found it difficult to convince US companies to localize their Web sites for maximum buying impact. Kwok points out that English could be a barrier in countries where the population prefers to speak the native language, such as in Japan.

Advertising, California, DAE Interactive Marketing

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Study: back to basics for UK e-tailers

Article Abstract:

British e-tailers were criticized for replicating the offline 'one-stop shop. According to a study released by Forrester Research of Cambridge, MA, revealed that merchants are making a mistake in rapidly expanding their net ranges. Web merchants have to get back to retail basics and that includes building sites that are easy for shoppers to navigate and facilitate direct exchange of information.

United Kingdom, Videotex & Teletext

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