ItEs a new world for insert programs

Article Abstract:

The insert media has changed over the years and expanded into a major advertising media, and growth of specialty catalogs has been a bonanza for the insert media business. Insert media today has its own DMA council its own Insert Media Day and generates several billion dollars a year in revenue for mailers, brokers/managers, program owners and suppliers.

Forecasts and trends, Market trend/market analysis, Mailing lists

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Marketers watch mobile communications soar

Article Abstract:

Marketing companies participating in advertising industry annual trade show Ad:tech have pressed on using mobile marketing as a effective marketing tool. Complete details in this context are discussed.

Usage, Conferences, meetings and seminars, 2006 AD, Mobile marketing

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Can marketers ever catch up?

Article Abstract:

The growing usage of multi channel markets by potential consumers and the need of marketing industry designing their strategies to tap new markets is discussed.

Evaluation, Consumer preferences

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