Company uses DM to sell extremist music, message
Article Abstract:
Record company Resistance Records uses direct marketing to sell the 'underground' music of white supremacists. The owner of Resistance Records, William Pierce, is head of the National Alliance, which has been identified by the Anti-Defamation League as the largest neo-Nazi group in the US. The company calls its specialty resistance music which is mostly underground and made by amateur bands. Pierce claims their goal is to mainstream their music. The company has a Web site, resistance.com which is promoted in the paper catalog, magazine and wrappers it sells.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Cataloger finds Hispanics like English text
Article Abstract:
Fingerhut Companies Inc revealed that, while its Hispanic clients prefer to order in Spanish, they prefer to read product descriptions in English text. The Minnetonka, MN-based company, a unit of Cincinnati, OH-based Federated Department Stores Inc, points to the shorter English descriptions as the primary reason for the preference. Fingerhut, which has been mailing to Hispanic clients for nine years, credits this sector with nearly $300 million worth of sales annually.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: J. Crew offers sweepstakes for online registration. Florist's traffic blooms from mailer. Digimarc bridges online, print worlds
- Abstracts: Combined phone, Web campaign enjoys strong response. IBM will use DM to reach small businesses. Spotcast rolls out cellular phone ads
- Abstracts: Allpets launches online pet industry's first catalog. Name says it all for Freeshipping.com site. Lansing leaves Fingerhut for NBCi
- Abstracts: Amtrak to add voice response to call centers. Holland America seeks better call quality. Software USA gears up for expansion
- Abstracts: Merkle Direct Marketing partners with E.piphany. Epsilon, Microstrategy form partnership. Firms team to improve data quality