Palm Restaurant chain sees stars in its database
Article Abstract:
Palm Management Corp has embarked on a direct mail sweepstakes campaign that targets 15,000 households from its database that contains 230,000 names. The parent of The Palm restaurant chain intends to capitalize on the Academy Awards by using envelopes that resemble the envelopes used during the awarding ceremony. Inside the envelopes are directions on how to claim prizes such as a steak, dessert, appetizer or an entree and the chance to see watch the Academy Awards in Los Angeles, CA, in 2001.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Palm Restaurant, hotel share lists
Article Abstract:
Palm Restaurant chain operator Palm Management Co of Washington and the Wyndham El San Juan Hotel and Casino in Puerto Rico have completed a joint direct marketing campaign in July 1999. The two companies sent 32,000 self-mailers to their customers in New York, Miami and Puerto Rico, offering the "Palms among the Palms" vacation package. Palm sent the direct mailers to its 27,000-name database of customers in Miami and New York while Wyndham sent the piece to its 5,000-name database of customers.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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JVC invests in database to improve service center
Article Abstract:
JVC of America will equip its customer service call center with a computerized database and search system to reduce its abandon rate and shorten call length. The new system will be in a question-and-answer format intended to lead agents to the customers' problems more quickly, thus reducing hold times. Michael A. Colicchio, national customer relations manager, said that the system is expected to improve JVC's rate of calls answered from 80% to 95% and shorten talk time from 4-1/2 minutes to 3 mins.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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